You may have the advantage of innovative technology, but you must also have an understanding of the customers’ expectations and perceptions. When it comes to selling the product, that can be just as important.
This was the issue that faced Korean medical research company Medison as it sought to break into the cosmetic laser-treatment market.
We studied the competition and identified these key criteria for design: build quality; serviceability; and the development of a product look that identified with the clinical environment. All this was to be achieved by means of low-volume manufacturing processes.
The research scientists and engineers at Sira had developed a technique for the non contact measurement of dynamic stresses in structures and components. SPATE (stress pattern analysis through thermal emission) is achieved by measuring the minute temperature differences which happen when a structure is cyclically loaded. Typical sectors where this is important are civil engineering, offshore, aerospace and transport industries.
Having created the basic system the Sira team now wished to develop a marketable product and that's where we came in.
Taking their bench prototype we re- configured the main components bearing in mind the requirements of the user, typical environments and manufacturing constraints.
The product’s success resulted in the creation of a “spin-off” business, Ometron for which created the brand identity and marketing literature.
In the early days of fibre-optics one Oxford surgeon was quick to realise its potential in his field - a pinpoint light could ensure accurate incisions during operations.
Approaching Spectron a local light source start up together they developed the specification for portable, low-cost, fibre-optic light source.
We were called in to transform this concept into a viable product for manufacture. With limited finance available we developed a modular system based around aluminium extrusions incorporating fixing details and heat sinks.
The turnkey project included design specification, sourcing and appointing sub contractors for production.
Gaining credibility is the first challenge for any company launching its first product, particularly in the high-technology sector when the capital outlay is high. The customer has to know that he is investing in a good product and a trusted supplier.
Credibility was the main factor in the brand identity that we developed for Chemunex, the French manufacturer of microbial analysers.
In anticipation of the launch of its asthma drug Exirel, Pfizer was looking for an inhaler which would not only deliver the drug but also address the key criticisms which faced other inhalers on the market.
Our patented design features a twisting soft profile mouthpiece creating a more comfortable fit in the lips yet also projecting the drug deeper into the mouth.
Omnipaque, a medium used by surgeons to gain a quick picture of blood vessels surrounding a wound or trauma, is a key part of the Nycomed product portfolio.
We were asked by the company to study the process by which it is administered and gain a full understanding of crucial factors from the user's point of view. Key to this being that surgeons need to administer it rapidly during operations.
Previous packaging had been an aluminium “ring pull” topped glass bottle, which while secure, had problems in terms of cost, ease opening and extraction by means of syringes.
Our solution was a sealed plastic dispenser, convenient for production lines, with features to allow rapid collapse when extracting the drug and most importantly a twist off seal.
The design was fully patented by Nycomed.
British Nuclear Fuels
Using BNFL's expertise in identifying the location and nature of radioactive emissions this project focused on creating a Gamma Ray Scanner that could be sold on the international market.
Our role began with a study of the demanding operational requirements and subsequent configuration and detailing of the key physical components in a fully engineered product.