Making products better by Design
Products that people around the world buy, use, or work with, daily.
Design is the practical skill that makes a thing makeable, and it is the creative skill that makes it wanted.
It’s what gives a product its emotional content, what makes it entertaining, surprising, reassuring, desirable - the expression of the promise in a product.
It’s that bit of magic that turns a good product into a world-beater.
From personal products costing a few pounds that sell in millions to the very highest technology equipment which costs millions, where annual sales are counted in tens.
It’s something we’ve striven to bring to many product sectors.