Design is the practical skill that makes a thing makeable,

and it is the creative skill that makes it wanted. 

It’s what gives a product its emotional content,

what makes it entertaining, surprising, reassuring, desirable

- the expression of the promise in a product.

It’s something we’ve striven to bring to many product sectors.

From personal products costing a few pounds that sell in millions

to the very highest technology equipment which costs millions

where sales are measured in tens.