Design is the practical skill that makes a thing makeable,
and it is the creative skill that makes it wanted.
It’s what gives a product its emotional content,
what makes it entertaining, surprising, reassuring, desirable
- the expression of the promise in a product.
It’s something we’ve striven to bring to many product sectors.
From personal products costing a few pounds that sell in millions
to the very highest technology equipment which costs millions
where sales are measured in tens.